Tuesday, July 29, 2008

Google Website Optimizer Takes the Guess Work out of Site Design

When you make changes to your site design, it’s not always easy to figure out how the changes affect traffic and visitor behavior. That’s where the Google Website Optimizer tool comes into play. You can experiment with two or more designs and see which one works best to achieve your design goal. Best of all, this tool is free.

The typical site design process involves some people sitting together and choosing the design they think is best. The decision is usually based on a gut feeling, rather than anything close to a scientific method. What’s more, few companies have the resources to sit with focus groups to find out which design most people prefer, so it comes down to opinion, and even an informed opinion is not always right.

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